Personal marketing is all about visibility. By becoming visible to others, you begin to develop a relationship with them. Here are seven ways you can begin building your personal brand.
Google yourself. Understand how many and what type of search results appear for your name in search engines. This is your baseline. Check back each week to review your results. You will quickly begin the see the changes you have produced.
Monitor your brand. Don’t be surprised when someone tells you they saw a reference to you on the web. Set up alerts on multiple search engines to notify you by email whenever your name appears on the internet.
Create a LinkedIn Profile. LinkedIn is the most widely used professional networking site. This tool is used by 35 million professionals around the globe. Open a free account and create your 100% complete profile. Then start building connections to others in your network.
Join Facebook. Facebook is not just for kids these days. Currently, there are 175 million active users on the sites. People young and old are drawn to this site because it is fun. Accounts are free and take only a few minutes to set up.
Begin Twittering. Twitter uses short messages of 140 characters or less to let others know what you are doing. Build a Twitter profile and start sending tweets. If you send interesting and relevant information, others will begin to follow your tweets.
Start a blog. Several free sites are available for bloggers. Write on topics you are passionate about. Blog posts are picked up by search engines and help you demonstrate your subject matter expertise.
Develop a likeable brand. No matter how good you are, people hire and buy from people they like. Look for ways to show commonality with others. Develop relationships not just contacts.