If you had told me 20 years ago that I would have a career in marketing and creative writing, I would have laughed. Twenty years ago, I knew I wanted to be a doctor or mathematician (far cry from the…
Know Your Story, and 3 Other Marketing Rules I Learned in My 20s
When I took those first few steps onto my college campus, I wanted to be a writer. I didn’t much care if I became the fan-fiction, best seller or corporate copywriter variety. Foresight warned me that being a “writer” was…
Five Steps to a More Effective Promotional Marketing Campaign
Whether your business is product or service related, brick-and-mortar or online, you can utilize these five tips to help your selling tactics for little to no financial investment. These methods are effective for nearly any type of marketing, and won’t…
Email Marketing and SEM – Origin and History
Email marketing and its related marketing counterpart SEM (search engine marketing), evolved one before the other, with email beginning before the Internet as we currently know it. While email started as a simple message on a shared computer connected to…
The Basics of Relationship Marketing
Relationship marketing is basically a concept that is based on building and maintaining relationships with current, prospective, and past customers. This is not a new concept. In fact, before business got so big and people were still on a first…
Performing Arts Marketing – Are Posters Obsolete?
Time was when distributing and putting up posters to promote an upcoming show, play run or performance made up the bulk of marketing efforts for a performing arts group. Between large posters and small handbills or postcards, advertising could be…
Microsoft Advertising: the Search Marketing and Advertising Solutions
Search Marketing is the Great tool for Marketing the Business which is either new launch or trying to establish itself in order multiply its sales . The Search engine such Bing from Microsoft has been under discussion constantly .Microsoft Adcentre…
Obesity and Marketing: Does Gender Matter?
According to data provided by the Kaiser Family Foundation, men are statistically more obese than women, despite the plethora of weight management adverts that target women. Still, I cannot help but wonder how the ever-growing serving sizes of commercial food…
How to Build a Profitable Network Marketing List
As a network marketer you need to learn how to build a profitable network marketing list from which you can earn lots of cash for years to come. Of course you wont be selling stuff all the time, you would…
The Downside of Advertising & Marketing
Perhaps many of us have not taken the time to consider the effect all this advertising is having on us as a society. We are constantly bombarded with advertising and marketing. The effect can be comparable to the techniques employed…