Social media went to a whole new level as Spotify became an available service through Facebook. The online music streaming service gives users access to thousands of individual songs and albums unlike other online streaming music services. Any Facebook user can sign up for the program that is free thanks to commercials between every few songs. Users can sign up for Spotify Premium to access songs and play lists through their mobiles on the go. This also removes all adds from the program.

Spotify is not only a useful service for music lovers, but it’s also a marketing tool for businesses. Any business can use Spotify as a way to draw in different demographics. Through play lists businesses can share the songs, drawing people back to their Facebook or Twitter account.

After creating a Spotify account, click “New Playlist” and give the play list a title that fit’s the theme of the songs. Drag songs into the playlist. Once the playlist is complete (by the way you can add or remove songs at any time), right click on the title of the playlist. Click “Share to” and choose the destination. For example, Twitter, Facebook or email. Share the link with your followers, using hash tags and SEO words so people find your playlist. It’s just one way to create a relationship with your customers.

Another tool Spotify offers is a widget from their official website. Sign into your account, copy and paste the widget on to your blog or website so people can view your playlists at any time. You may find that people are adding your business on social networking sites after finding your playlist. Just think of Spotify as one more free online marketing tool.

How you can Use Spotify as a Marketing Tool

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