Throughout the many marketing course I took in college, the “Five P’s” were drilled into my head. They include Product, Price, Place, Promotion and People. While I have certainly kept the “marketing mix” in mind while conducting business online, I…
How to Use Article Marketing to Drive Traffic to Your Website
When it comes to article marketing how you choose your keywords are important just as how you use them too. What you choose and how you place the keywords will make all the difference when it comes to using article…
Product Marketing Strategy – Visual Displays & More
Satisfied customers as well as a quality product – is the bottom line to any business, when you are researching exhibiting at trade shows, you should be partnering with an exhibit house that handles every aspect of the production of…
How you can Use Spotify as a Marketing Tool
Social media went to a whole new level as Spotify became an available service through Facebook. The online music streaming service gives users access to thousands of individual songs and albums unlike other online streaming music services. Any Facebook user…
Blog Marketing: 4 Important Factors to Consider
Blogging has been a hit online activity for the past years. Before, it was simply an online journalwhere people share their thoughts and random drivels. Because of its wider reach, it has evolvedinto a money-making platform online. Now, most people…
7 Tips for Marketing Self-Published Books
Marketing self-published books can be difficult and time consuming but it is necessary to make the book a commercial success. Here are 7 tips to help you market your self-published book. The most important step to marketing a self-published book…
YouTube 101: Creating, Producing videos & Marketing Your YouTube Channel
Remember that MTV music video – it acted as anthem, then officially started MTV by being broadcast as the cable channel’s first video? “Video Killed The Radio Star” is a catchy pop tune, but also proved neatly prophetic. Text will…
The Hardest Part of Marketing is Often Knowing How to ‘Sell’ Your Concept to Decision Makers
At my most recent previous employer, I learned that the hardest part of any marketing project can be “selling” your ideas to others to get others to work for you rather than against you. Being able to present ideas in…
10 Ways to Improve Your Marketing Presentation
A market plan usually has the following components below 1. Value Proposition 2. Market Size 3. Environmental Analysis 4. Differentiation matrix 5. Growth Path 6. Product Positioning 7. SWOT Analysis 8. Expansion Plan 9. Revenue Model 10. Phased Development Marketing…
Finding My Path – My Marketing Career
If you had told me 20 years ago that I would have a career in marketing and creative writing, I would have laughed. Twenty years ago, I knew I wanted to be a doctor or mathematician (far cry from the…